A Clean Sheet of Paper
We ensure communications around your SaaS capital raise are powerful and you are fully articulate (even if you choose someone else to do the raise).
We always start with a fresh clean sheet of paper when it comes to a capital raise. We get to grips with your business in a way that results in a Global Vision document that attracts investment from a wide range of sources.
So many preconceptions and notions about expectations or beliefs about what's gone before need to be flushed out before the real job of capital raising can be done.
Starting with your category, we craft the story and tell it in a unique artisan way, plate-by-plate, pixel-by-pixel. We have decoded the process that investors go through to evaluate a SaaS investment.
We help you expand the potential range of people who will invest in your SaaS business because we make it so easy to understand. This gives you more control because the more people who will invest, the more choices you have.
The artificial intelligence business that Simon was a founder of, has raised since inception in 2012 $260m from 900 investors, using these same strategies.
Simon shows you how capital markets play out; from those doing their first raise through to an exit or list. Having him on your side increases the chances of you maintaining momentum, increasing velocity and having sufficient capital to expand and seize the opportunity you have in the market.